Pricing & Monetization Strategy

Enterprise-grade expertise, without the enterprise price tag.

Data-driven pricing and monetization strategy that pays for itself. Purpose built for growth-stage companies who are serious about optimizing monetization and need an expert in their corner.

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More closed deals.

More revenue per customer.

Faster sales cycles.

Pricing you can defend.

About Greengage

The expert access you need, without the overhead.

Unlike the major firms, you'll work directly with the expert — not get handed off to a junior analyst.

Our approach is rigorous, structured, and data-driven — yet creative and flexible. Because pricing is as much art as it is science.

We bring deep experience leading pricing and packaging at high-growth B2B SaaS companies, as well as economic and strategy consulting at major firms. At the same time, we're a lot more approachable and flexible than the major firms.

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End-to-end partnership

Diagnose, model, test, align stakeholders, implement, monitor, and iterate. We don't hand you a slide deck and disappear.

Built for growth-stage companies

Ready to benefit from a serious pricing strategy. Not quite ready for a dedicated pricing team. That's exactly who we serve.

Quantitative research capability

Conjoint, Max-Diff, Van Westendorp, and more. We can design and run the research from start to finish to get the insights you need.

Direct senior access

You work directly with an expert who has done this at scale, not a project manager routing your questions to an analyst.

What we do

From the big picture...
...to the nitty-gritty.

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Pricing & Packaging Strategy

Full-scope pricing model design: metrics, tiers, feature packaging, discounting guidance, and monetization roadmap from concept to launch.

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Deep-Dive Pricing Research

Conjoint, max-diff, Van Westendorp, buyer interviews, internal data analysis, and more. The methodology best suited to your questions, not a one-size-fits-all template.

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Pricing Diagnostics & Audits

Independent end-to-end review to surface revenue leakage, excessive discounting, missed opportunities, and competitive gaps.

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Pricing Page Audit & Redesign

A thorough forensic review of your pricing page to see what's working and what isn't, plus a fully redesigned pricing page with functioning HTML code.

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Pricing Processes & Governance

Team structure, stakeholder roles, decision frameworks, and operations — built to scale, based on what actually works across organizations.

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Ongoing Advisory Support

Your embedded pricing team, without hiring a pricing team. Flexible, ongoing engagement for companies who need consistent expert access.

Selected work

Projects we're proud of.

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AI Customer Service

Transforming an entire product portfolio to put AI first

B2B SaaS

Disciplined guidelines and sales tools to reduce discounting

CCaaS

Pricing and packaging approach for a contact center offering

Digital Advertising

Full design and launch of an advertising product suite

Insights

Pricing knowledge, distilled.

How to Monetize AI Features in Your SaaS Product Without Eroding Your Margins

AI features come with real compute costs that can destroy margins if your monetization strategy isn't built around them. A practical framework for packaging, pricing metrics, and usage limits.

May 9, 2026

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